Tools for checking your website

Trail Websites recommends using a security plugin like Wordfence or Sucuri to protect your WordPress based website. Both companies now offer free site scanners you can use to quickly check whether your website has any glaring security risks. Before I give you the links, a few notes: No single tool can tell you if your …

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Stewardship Reporting with Google Forms

Land trusts practicing good land stewardship produce a report each year summarizing stewardship activity and land use for stewarded properties. We’ve seen many methods for gathering data from stewards and producing the final report. Some assemble physical copies of handwritten reports into a binder. Others type up reports in a word processor. Some have built …

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Funding is for the birds!

Birds and bird habitat are often key beneficiaries of conservation efforts. In some cases, they are the primary objectives. The Cornell Lab and the Land Trust Alliance put together a guide to funding sources for bird-centric land acquisition and conservation efforts: http://www.birds.cornell.edu/landtrust/bird-focused-funding-opportunities/

First, be genuine

It is tempting to get lost in the maze of Search Engine Optimization, working hard on catchy headlines and keyword filled content, trying to learn the latest in the SEO algorithm race to game the search engines into bringing you more traffic. And you should pay attention to generating traffic. With limited time and budget, …

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The Walden Woods Project

We launched The Walden Woods Project’s new website today. Their prior site had a nice historical feel and a lot of useful content. It was showing its age though with a dependency on Flash for the home page, search tools that weren’t working and no friendliness for mobile devices. The new site balances a more …

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Make your event calendar more effective

If you are like most trusts and other nonprofits, you publish some form of calendar or event listing on your website. You probably even promote it through your newsletter and social media channels. But it isn’t getting the traffic it should. It may be a case of going where your audience is being a better …

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Buttons and anchor targets: Two free plugins

We’ve created two new plugins to make content editing a little easier. The first is for WordPress sites using Bootstrap based themes or that have had Bootstrap added to them. It adds a button in the Visual Editor that lets you specify destination, label, size, type/color and full-width (or not) then inserts the correct markup …

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Play in the sandbox, not on your website

If your website is based on a content management system like WordPress, Drupal, Joomla, etc., you’ve no doubt been intrigued by a plugin that adds functionality to these systems. Stop. Don’t press install! If you want to try out new plugins to see if they meet your needs, it is really, really important to do …

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The importance of staying up to date

A new client called this week. Their site had been polluted with spam. There were 2 – 3 links to questionable ads in nearly each of their nearly 500 posts. After doing a backup in case anything went wrong with the cleanup, we added the Wordfence security plugin and scanned the site. We replaced a …

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Want Dynamic Google Trail Maps? Have a party!

We conservationists have work parties all the time. We get a crew together and we get a project done. Many hands make light work and all that. It’s how we work. When contemplating adding dynamic maps to your website, like the ones Trail Data Manager generates, you need data. GPS data. Lots of it. So …

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